AI Just Stole My Identity—And This Is Just the Beginning

One of my followers sent me a Facebook ad featuring me.
Only one problem: I never made it.

See Below

🤖 Why It Matters

This wasn’t just someone pretending to be me.
It was an AI-generated deepfake—my face, my voice, my likeness—used to promote something I’ve never endorsed.

It looked legit.
It sounded real.
But it was completely fake.

Was I surprised? Not really.
I’ve been working with AI for 18 months. I knew this was coming.
But now it’s real—and it’s personal.

This is where the creator economy is headed—fast.

🧩 Breakdown: What AI Is Really Changing

What used to require a Hollywood budget now lives in your browser.

With a few content samples and the right tools, anyone can clone a creator.

Here’s what happened:

• The ad used real clips from my content

• My voice was cloned to deliver a fake pitch

• It promoted an investment opportunity I’ve never touched

This isn’t just about content theft.
It’s about identity theft.

In the creator economy, your face and voice are your brand. If someone can fake them, they can hijack your audience, your reputation, and your income.

This changes everything.

👩‍🎤 For creators:

• What happens when fake you starts promoting things you’d never touch?

• What systems do you have in place to protect your likeness?

🏢 For brands:

• What if a fake creator promotes your product?

• What if your real influencer gets caught in a deepfake scandal?

When audiences can’t trust what they’re seeing, the whole model starts to break.

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This newsletter has no paywall, no fluff, no BS upsells.
Just sharp, tactical insight to help creators, entrepreneurs, and marketers win.

It’s Name Your Price—$0 is fine.
But if you’ve gotten value from this, would love you to consider kicking in.

🛡️ What You Should Do Now

Creators need to start thinking like IP holders.
Your face, name, and voice are now assets. Here's what you can do today:

• ✅ Add subtle watermarks to your original videos

• ✅ Use verification tools (like Proof of Humanity or Originality.ai)

• ✅ Educate your audience: “If I didn’t post it, assume it’s fake.”

• ✅ Track where your likeness shows up online (tools like Hive or Pimeyes)

This isn’t paranoia.
It’s smart brand protection in the age of generative media.

The creator economy runs on trust.
And that trust is now a target.

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