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- Amazon Is Quietly Building Its Own TikTok Shop
Amazon Is Quietly Building Its Own TikTok Shop
And it’s creators, not influencers, who are leading the charge
Ryan Side Hustle Review
March 25, 2025
In partnership with
1️⃣ The Big Picture
The creator economy is no longer just about content.
It’s about commerce.
Creators aren’t just entertainers. They’re becoming the new sales force of the internet, helping people discover, validate, and buy products faster than any traditional ad ever could.
That shift is fueling the rise of social commerce, which is expected to hit $8.5 trillion globally by 2030 (Statista). TikTok Shop is leading the charge by turning viral videos into checkout pages. But while TikTok grabs the headlines, Amazon is quietly playing a smarter long game.
Instead of trying to become a social app, Amazon is embedding creator content directly into its product pages.
And it's working.
Through a feature called Amazon Onsite Commissions, creators can now upload short product review videos. When someone watches and buys, the creator earns.
No followers needed. No algorithm required. Just helpful content that drives action, right where people are already shopping.
2️⃣ Why This Matters
This isn’t just a side hustle opportunity.
It’s a glimpse into the next evolution of the creator economy: functional content at the point of sale.
Here’s who should care and why:
👩💻 Content Creators
If you’re already making TikToks or YouTube Shorts, this is a chance to earn from content that doesn’t rely on reach. Your video sits on Amazon product pages, earning over time. You don’t need a big audience, just helpful, high-quality videos.
🛒 Entrepreneurs and Product Founders
Whether you're selling a physical product now or planning to launch one, this is the kind of content that drives conversion. UGC-style videos are becoming the new sales page. If you're not making them, you’ll need to hire someone who can.
🏢 Brands Selling on Amazon
This isn’t optional anymore. Amazon is becoming a video-first shopping platform. Product listings with quality video perform better. That means your influencer budget is about to shift toward creators who can deliver this kind of content.
3️⃣ Real Example: What This Looks Like
Let’s take it out of theory. Here’s one of my videos:
That video lives directly on the product page on Amazon. Every time someone watches it and makes a purchase, I earn a commission. On desktop, you’ll find it under the "Ecommerce product videos" section.
There’s no funnel to build. No audience to grow. Just content that helps buyers make decisions at the moment they’re ready to purchase.
I’ve been testing this for months. It works. But it takes consistency and real effort.
It’s not passive income magic. It’s work that compounds over time.
4️⃣ Want In? Here’s Where to Start
If you're curious about how to get started or want to avoid wasting time with the wrong approach, I put together a simple step-by-step PDF.
It’s not fluff. It’s exactly how I got approved, what kinds of videos work, and how to set this up in a way that’s sustainable.
I always aim to keep this newsletter open, honest, and accessible to everyone. That said, a lot of work goes into researching, writing, and making this as valuable as possible. I also have big ambitions to put even more time and effort into this, something that requires financial support.
So, I set up a choose-your-price model. The standard rate for a paid newsletter subscription is around $10 per month, but you can contribute as little or as much as you like, or keep reading for free. Totally up to you!
5️⃣ Final Thoughts
I’ve seen creators earn up to $8,000 per month from Amazon Onsite, but that didn’t happen overnight.
They put in the reps. They stayed consistent. They treated it like a real business.
This is the creator economy evolving again.
Less about audience. More about utility.
Less about hype. More about purchase intent.
The earlier you adapt, the bigger the upside.
💼 Sponsors
Huge thanks to this week’s supporters of The Creator Economy Insider.
Want to sponsor an upcoming issue? email me [email protected]
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