SEO Is the New Creator Superpower

In partnership with

1️⃣ The Big Picture

The way people search is changing. Fast.
And that shift is going to reshape everything in the creator economy.

According to Google, nearly 40% of Gen Z now uses TikTok or Instagram instead of Google when looking for where to eat, what to buy, or how to do something.

Search behavior is changing—and platforms are adapting fast:

• Instagram is leaning into keyword-based discovery

• TikTok is integrating Google search results in-app

• YouTube is pushing Shorts into Google SERPs

At the same time, AI tools like ChatGPT and Perplexity are surfacing content based on questions, structure, and clarity—not just what's viral.

If you’re still thinking SEO is just for blogs and old-school marketers, you're already behind.

🙌 Support This Newsletter

This newsletter has no paywall, no fluff, no BS upsells.
Just sharp, tactical insight to help creators, entrepreneurs, and marketers win.

It’s Name Your Price—$0 is fine.
But if you’ve gotten value from this, would love you to consider kicking in.

2️⃣ Why This Matters

The creator economy is shifting from reach-based influence to intent-based discovery.

Creators who know how to answer questions, rank for keywords, and structure content the right way will own traffic across search engines, social platforms, and AI models.

This is the next competitive edge: Less about virality.
More about visibility when it counts.

And here’s the quiet upside:
Search-based content compounds.
While social fades fast, SEO brings in new eyeballs daily—without posting 24/7.

3️⃣ What This Means for You

📣 For Brands

You don’t just need creators who can go viral—you need creators who can rank.

→ Optimize influencer content for discoverability (not just trends)
→ Prioritize long-tail assets: YouTube, blogs, product explainers
→ Make sure your creators understand SEO basics, or support them with the tools to do it

💼 For Entrepreneurs & Side Hustlers

If you're launching digital products, books, or even Shopify stores—search matters.

→ Repurpose your content into searchable formats
→ Think beyond social: build landing pages, FAQs, and resource hubs
→ Use tools like YOAST (WordPress and Shopify) to make your content more findable and more readable

🎥 For Creators

If you're relying entirely on the algorithm, you’re gambling your growth.

→ Start creating content around questions people are actually asking
→ Post your scripts, podcast notes, or guides on your site so they get indexed
→ Use SEO frameworks to help your content show up on Google, YouTube, and even AI feeds

4️⃣ Action Steps You Can Take Right Now

✅ Use TikTok’s search bar like Google — it’s a goldmine for keyword discovery
✅ Repurpose your best content into blog posts, podcast recaps, or long-form guides
✅ Start optimizing everything you publish — titles, meta descriptions, and product pages — especially if you’re on WordPress or Shopify (I use YOAST to keep this simple and consistent across platforms — use SIDEHUSTLE15 if you want to try it)
✅ Think about how your content answers real questions — this is what AI tools and social search engines are surfacing now
✅ Build a small library of evergreen content that feeds both discovery and trust

💡 Not sure how to get started?
Grab my Name Your Price SEO Guide — it walks through content strategy, keyword tools, and what most creators overlook.
→ Get the guide

🎙 BONUS: I'm Going LIVE This Week

This Wednesday, I’m going live on YouTube to record the next podcast episode:

"Search Is the New Social"
→ Why SEO is exploding again
→ How creators and brands can win with search
→ Real-time Q&A on content structure, keywords, and AI visibility

Don’t miss it — follow and join the live to learn (and get your questions answered in real time).

Search is no longer optional.
It’s the next platform—and the most durable one.

Build for it now, and you'll stay visible no matter how the algorithm shifts.

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