The AI Side Hustle Bubble Is About to Pop

One thing we know about humans: we get tired fast.
When everything starts to sound the same, we stop paying attention.

Right now, we’re in the thick of the “AI made this” era. The internet is flooded with faceless videos, robotic scripts, and recycled carousels. It’s never been easier to become a creator. I’m one of them. I use AI daily.

But here’s what people forget:

AI doesn’t make content that connects. You do.

Tools like VidIQ can now write your YouTube scripts. Descript lets you edit videos with a few typed prompts. It’s amazing.
But if you just use what gets spit out... you end up sounding like every other side hustle bro grinding for clicks.

That’s not the game anymore.

AI Fatigue Is Already Happening

Recent data shows this isn't just a hunch, people are tuning out AI-generated content.

• A 2024 Olin study found engagement with AI-written articles dropped by 40% compared to the year before—signal that generic text is officially playing out.

• Consulting firms like EY note rising “AI fatigue,” where audiences actively skip formulaic, repetitive content

• A piece from ColumnContent sums it up: "AI is making content fatigue worse by making it easier to create more content… but strategic use can reduce overload" .

👉 What this means:
We’re moving from novelty to burnout. AI is great for volume, but volume without voice turns into noise. That’s why real people, not robots, will create content people actually care about.

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Remember the Dot‑Com Bubble?

We’ve seen this before—in 2000, the web exploded with cheap startups fueled by hype and venture dollars.

• Between 1995–2000, the NASDAQ jumped 80%, then crashed 78% when many failed to build something real

• Dot‑com survivors had two things: a clear niche and a real value proposition—Amazon wasn’t generic, it had purpose and personality

⚠️ The parallel:
Today, AI is like that cheap capital. Suddenly everyone can post—so the space floods. But only those with unique voices, clear mission, and real differentiation are going to survive the crash.

So what does this mean?

For creators:
This is the best time to stand out if you’re willing to add your own voice, weird takes, or real-life experience. AI makes content easier. That means it’s your point of view that makes it better.

For brands:
Audiences can smell AI copy a mile away. If your brand voice is just a stitched-together prompt, expect disengagement. But if you give your creators and internal teams room to personalize, you’ll build actual trust, not just volume.

For entrepreneurs:
AI can speed up content, copy, and strategy—but it won’t replace taste. If you’re building something, invest in clarity, storytelling, and being human. Because that’s what scales when the AI noise fades out.

AI tools are great.
But the winners will be the ones who know how to use them without losing themselves.

Drop me a reply, what’s your take on where this is going?

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